Shakeology is Beachbody’s #1 selling product so it’s important that you know as much as you can about this incredible shake. You need to have complete confidence when you talk about Shakeology with others. What most people are interested in is what Shakeology can do for THEM. So it makes sense that the easiest way to share Shakeology with others is to learn for yourself exactly what it does for YOU. Not only is Shakeology your “daily dose of dense superfood nutrition” it is the key to creating a thriving Beachbody business because it’s the one product we have that can help the MOST people.
Beachbody has the absolute BEST pipeline of fitness and nutrition products, and part of our job as coaches is to share our stories with people to build trust and relationships. BUT at the same time we also need to create RETENTION by keeping them using our products–not because they HAVE to, but because they WANT to!! And retention is important because of TIME. You may be great at bringing new people into your business, but if you struggle to KEEP them and have to constantly replace them, you will be forever trying to rebuild your business and filling spots for inactive customers and coaches–which is NOT an effective use of your time. 🙁
Yes, people totally buy from YOU, not what you know. And although relationships are KEY, they only last so long when people are spending over $130 a month if they don’t have BELIEF in the product. If little value has been created you end up with a short term win. They may totally love you and yeah you may earn 2 SC points, but they will still a cancel their Shakeology after the first month if they don’t LOVE it.
Here’s a fun little video from coach Alvin Lopez to kick things off!
I do my best to instill belief in Shakeology from day one into my customers and the importance of NUTRITION first. Chances are you’re a lot like me and got into the biz because of P90X or another fitness program that you love. But if you think about it there really is no such thing as BAD fitness. However, there IS such a thing as BAD NUTRITION and it’s an EPIDEMIC in our country. But the good news is we have a GREAT solution!!
Shakeology = Good Nutrition Made Simple
Poor nutrition is FAR more common and the majority of people–regardless of their fitness or lack of fitness–NEED A QUALITY AND EASY NUTRITION SOLUTION. So as a NEW coach it’s worth your investment of time to learn SOME key points about Shakeology–both for yourself and then to pass on to your customers. One thing I see sooo many new coaches struggle with is what the heck to say when you get push back or objections on Shakeology?
The LAST thing I want for you as a new coach is to have your confidence derailed in those first initial conversations about Shakeology. Not much is worse than being confronted with a truly simple objection you have no idea how to overcome. I don’t want that for you! So I’m challenging you to step up your game and learn the basics around Shakelology NOW. Be an ambassador for the products you offer and when you duplicate that for your future team you will create STRONGER and more confident coaches that will pass that on…
Think about it…what do you want YOUR team to duplicate? The short term win of getting to Success Club and cancelling Shakeology after the second month OR taking time to create value and retention where the person can’t imagine not drinking Shakeology for a LIFETIME?
The extra time pays off in the long run.
Here are a few tips on how to create long-term value and retention with Shakeology in your business:
1. Learn as much about Shakeology as you possibly can.
Knowledge breeds confidence!!
Here are some great resources to learn more about Shakeology:
a. Your coach online office >> SALES AND MARKETING >> PRODUCT TRAINING GUIDES >> SHAKEOLOGY
b. Shakeology FAQs (includes a lot of health and disease-related information) >> https://faq.shakeology.com/
c. Shakeology YouTube channel (success stories you can share with your peeps) >> https://www.youtube.com/user/Shakeology
d. And my personal favorite…Seay Stanford’s You Tube channel. Her Shakeology training is off the charts! >> https://www.youtube.com/user/seaystanford13/videos
2. Have a Story
You may not be a nutrition expert and that’s OK. What’s more important is your personal experience with the product because that’s what people care about the most. You need to have a story on what Shakeology has done for or MEANS to you. And you ONLY get that experience by drinking it daily AND understanding how it may help your customer’s needs.
THINK ABOUT THIS: Fitness is tangible, people can SEE a difference in the before and after pictures. You also FEEL an immediate rush after a workout. So fitness is an EASY and comfortable story to share. Shakeo creates an INTERNAL transformation. It’s subjective. It also doesn’t have an IMMEDIATE feeling after you drink it. It takes TIME. So go beyond sharing fitness and also know how to SHARE what Shakeo has done for YOU. Paint that visual transformation for people in your STORY.
3. Know how to easily compare Shakeology to other shakes.
A lot coaches don’t know how to differentiate Shakoelogy to XYZ shake. This is important for retention because it keeps your clients understanding what Shakeology is and committed to drinking it compared to all other shakes out there.
Here is all you have to know and do >> Ask if their shake has any of these three no-no ingredients:
soy
artificial flavors
artificial sweeteners listed in the ingredient section of the label
If so, that product NOT a good product both in general, or on the premise for using as a “health” shake.
For more detailed info check out these videos on Seay’s YouTube channel:
How to Find a Good Health Shake
https://www.youtube.com/watch?v=9AihN9cOXjI
How to Compare Shakeology to Other Shakes
https://www.youtube.com/watch?v=FjWe3TroRcs
The other important thing to know is that you are NOT comparing carbs/protein/fats etc. on labels. You are comparing what is on the ingredient list. The ingredient list tells you everything you need to know. That’s where the rubber meets the road. Does the other shake have 70 all-natural super foods? Or the chemicals and fillers I listed above? You don’t have to know what the big words mean in Shakeology. Just know that there is NOTHING artificial and it doesn’t contain those BIG THREE CHEAP “No-No’s”. You don’t want your clients thinking another shake is “better” than Shakeology just because it has 0 grams of sugar, when the sugar in Shakeology comes from all natural sources like fruit and the only reason the other shake has 0 grams of sugar is because it’s loaded with artificial sweeteners. BLECH!
4. Keep it Simple.
Try not to get overwhelmed! Shakeology is like a smart phone. It has a TON of features, but you’ll probably only use the same few features over and over again. Find what few things resonate with YOU about Shakeo and put it in your OWN words. Beachbody has already done the work in creating the number one shake on the planet, and its integrity has made it easy to handle ANY objection, you just have to know how to SHARE it.
As a new coach, putting the time in NOW will exponentially compound both your personal sales, as well duplicate in your team sales, and CREATE STRONG PRODUCT RETENTION for the long term success of your business.
A couple other Shakeology tidbits:
How to Change Your Shakeology home direct flavor or shipment date:
It’s good practice to let your home direct Shakeology customers know that they have the option to modify their Shakeology order–either the flavor or the shipment date. If for whatever reason they don’t want their Shakeo shipped every month they can choose to have it shipped every 45 or 60 days and still receive free shipping. Coaches have the same option but keep in mind that modifying your Shakeo shipping schedule can affect whether or not you qualify for Success Club during the month.
Both customers and coaches can modify their order using the form here:
https://faq.beachbody.com/app/order_alt/lob/team
Shakeology Samples/Packets
Some people want to try all the different Shakeology flavors before committing to a 30-day supply. They can purchase a sampler pack from the TBB shop. There is a limit of one sample pack per customer. So once they purchase a sampler pack that item will no longer appear for sale in their TBB shop. The super sampler pack includes 6 packets of Shakeo: 1 regular chocolate, 1 vegan chocolate, 1 vanilla, 1 Greenberry, 1 strawberry, and 1 vegan Tropical.
Once the person has created a free Team Beachbody account with you as their coach you can give them this link to order the super sampler pack:
http://www.teambeachbody.com/shop/-/shopping/ShkSuperSmpl?referringRepID=XXXXXX
(Replace XXXXXX with your coach ID#)
You can also purchase Shakeology packets and re-sell them which can be easier for the people you talk to in person. I typically sell packets for $5 each. I typically don’t recommend giving out “free” samples because that diminishes the value of the shake. If people are sincerely interested in trying it they will happily give you $5. However, it’s totally your call. If you have a close friend or family member who wants to try it (BFF, mom, aunt, etc.) I would be more inclined to let them have one packet for free and then $5 for any additional packets. You can also setup a Paypal account to accept payment from people who don’t live nearby.
One of the most important things to do when people are trying Shakeology for the first time is to share your favorite recipe and preparation method. And if you can make the shake for them in person that’s even better. I also remind Shakeo “newbies” that one full serving may be too much for their digestive system to handle right off the bat–especially if they have a history of not eating well. So sometimes starting off with 1/2 serving (1/2 packet) is a good idea.
YOUR HOMEWORK ASSIGNMENT TODAY:
1. I have two Shakeology trainings for you to put on your to-do list during the next couple of weeks:
a. This is probably one of my favorite National Wakeup Calls of all-time!! In this call Seay Stanford shares some amazing tips and her secret recipe for creating a steady stream of loyal customers and coaches and her strategies for keeping them healthy, happy and drinking Shakeology daily. (30 minutes)
MP3: http://tbbcoa.ch/WakeUpCall_3_16_15 (forward to 11:00 mark to skip announcements)
PDF transcript: http://tbbcoa.ch/1BRcoVz
b. How to Share the Value of Shakeology by Seay Stanford (45 minutes)
https://www.youtube.com/watch?v=m-lNhiRBdPg
2. Take a look at David Ingram’s Shakeology Advice…this is AWESOME stuff!!
3. Think about how you’ll answer when people ask, “So what is this Shakeology stuff all about?” You can use the sentence, “Shakeology is _______ and I love it because ________.” to give you a little bit of a kickstart. Share your answer in the comments section below today’s post!
Here’s the link: https://www.facebook.com/groups/854164537971119/permalink/862214477166125/
And as always if you have questions please post them in the group and tag your coach.