Can You Trust Pet Health Care Websites?

July 7, 2008

I often like to talk about Dr. Google and how he can be detrimental to your pet’s health. Imagine my surprise the other day when I was flipping through Veterinary Economics magazine and stumbled upon the article, “Help Clients Think Critically About Web Sites.” How timely!

I understand why pet owners look to the Internet for information. Like the article states, some people simply learn better on their own rather than standing face to face with a doctor. I know I do. You can also be in a state of shock after learning your pet has cancer or requires an expensive surgery. Chances are you’re not going to absorb everything the doctor says.

Also, the Internet can help reinforce something the veterinarian said or provide a second opinion. These are all good reasons for seeking additional informaton on the web. However, depending on the source, the information you discover may not always be reliable or trustworthy.

The article also provides veterinarians with a handout to distribute to clients which you can view by clicking here. Some major points to consider are:

Who runs the web site? The source of funding for the website often affects how the content is presented. Is it the government? A drug company? An educational institution? Someone with a product to sell? Does the person in charge of the website have a veterinary background? Can they prove it?

Where did the information come from? If articles are posted on the website does it say who wrote them or where they got their information? Medical facts and figures should also include references. If the website is run by an individual without an education in veterinary medicine is it at least endorsed or recommended by someone who does?

How does the website choose links? Some websites will link to any other website as long as they are paid for the link “exchange.” A link may also appear on the website because whenever someone clicks on the link, the owner of the website gets paid a percentage of the sale if the visitor ends up buying something on the other website. This is often referred to as “affiliate marketing.” These kinds of links aren’t always bad–but money should not be the only motivation for posting a link on a website, which is often the case.

When participating in online forums always be cautious of those people with a disgruntled or negative attitude and those that provide only anecdotal information. These individuals hardly ever get the facts right and aren’t helping anyone.

Be sure to discuss any pet-related information you find on the Internet with a trusted veterinary professional.